Instagram has been the king of the hill for a long time, and it is quite easy to understand why, especially when considering it is the go-to for businesses who want to market.
Not only are there many users, over 1 billion to be precise, the social media platform offers many opportunities for everyone to grow, if used correctly.
First you need to find the right followers for your business. Your real audience is the one that can make you famous by sharing the content you post and in the best case, buying your products or services on a regular basis. Luckily, you can always use growth services that are available online such as Growthoid which can help you get Instagram followers by manually engaging with your most ideal audience and using techniques for organic growth of your account. If you are a new Instagram user, or you have an account that doesn’t get much activity, and would like to know how to improve your engagement rates, here are a few things that you can do.
If you are new to Instagram and have seen hashtags on every single post, there is a good reason for that. Hashtags are one of the single most powerful ways to attract new followers, and increase engagement, that Instagram has to offer.
This is because hashtags offer a way to target followers because of the way they work you can even get tools and services to help you reach these target followers. When you use a hashtag, your post is grouped with other posts that share the same hashtag. When someone searches for that hashtag, your post will pop up, depending on other factors, which results in increased reach. This means that your post is visible to people who are interested in the thing that you hashtagged, and the chances of engagement on the post are raised by quite a bit.
Engage with other users
You have probably heard the expression “I’ll scratch your back if you scratch mine”, and this is a great way to think about engagement on Instagram. When you engage with other users on Instagram, you are improving their standing within the algorithm, and you are also creating the possibility of future engagement for yourself.
There are multiple ways to engage on Instagram; you could comment on someone’s post, reply to a direct message you have received, accept a follow and follow back, reply to a comment, or even tag an account in a post. Most of these ways get your name out there and increase your reach, but also the opportunity for someone to engage with you.
Be part of a niche
If you are truly looking for consistent engagement, then it would probably be in your best interest to join a niche. There are many niches on Instagram, from fitness, to health, art, DIY, cooking, music and many more.
When you join a niche, it basically means that your content has a theme and you are posting content within that theme on a regular basis. The benefits of this are that the people who search for hashtags related to your content will engage with it, since they are already interested in what you are posting. When choosing a niche, you should pick something that you enjoy, as well as something that has just the right amount of popularity. You don’t want something so specific that no one knows about it, and something too popular or else you won’t get noticed.
Post shareable content
On the topic of niches, you might have noticed that there are a few niches that always receive engagement, and that is because the content produced for it is shareable. This basically means content that you see and think “I should share this with my friends”.
Shareable content guarantees engagement, since most users will tag their friends in the comments of those posts. It is shown that videos receive the most engagement and are showed the most, particularly funny videos, or how to’s. Another example of shareable content would be content that is evergreen; which means content that won’t get old or fall out of trend.
One of the most popular features that Instagram offers are Reels, and in case you aren’t aware of what those are, they are basically short video clips that are either overlayed with music, or prerecorded soundtrack, or original audio. They were released in 2020, and were so popular, that in India for example, screen time increased by 3.5%.
Reels also get between 300-800 likes per post, which is a much higher engagement rate than simply posting a video or image. This means that if you want to get more engagement, then you should definitely try using Reels.