Apple Podcasts’ in-app subscriptions are now live

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Apple Podcasts now offers in-app subscriptions in more than 170 countries, about a month after the feature was first scheduled to launch. With this feature live, listeners can pay to support shows and networks for access to ad-free content and, in some cases, other perks like early access to episodes. They can also pay for access to a channel, which is basically like supporting a podcast network and applying these paid perks to all the shows it makes.

A few big shows and networks are participating at launch. Luminary, which made its name selling subscriptions for its own in-app content, is now selling subs through Apple. NPR also sells ad-free subscriptions, as does Wondery, among many others.

Once people have paid for access, a...

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