Augmented reality NFT platform Anima gets backing from Coinbase

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Augmented reality and non-fungible tokens, need I say more? Yes? Oh, well NFTs have certainly had their moment in 2021 but the question of what they do or what can be done with them has certainly been getting voiced more frequently as the speculative gold rush begins to cool off and people start to think more about how digital goods can evolve in the future.

Anima, a small creative crypto startup built by the founders of photo/video app Ultravisual, which Flipboard acquired back in 2014, is looking to use AR to shift how NFT art and collectibles can be viewed and shared. Their latest venture is an effort to help artists bring their digital creations to a bigger digital stage and help find what the future of NFTs looks like in augmented reality.

The startup has put together a small $500k pre-seed round from Coinbase Ventures, Divergence Ventures, Flamingo DAO, Lyle Owerko and Andrew Unger.

“As NFTs move away from being a more speculative market where it’s all about returns on your purchases, I think that’s healthy and it’s good for us specifically because we want to make things that are more approachable,” co-founder Alex Herrity says.

Their broader vision is finding ways for digital objects to interact with the real world, something that’s been a pretty top-of-mind concern for the AR world over the last few years, though augmented reality development has cooled more recently as creators have sunk into a wait-and-see attitude towards new releases from Apple and Facebook. Both the AR and NFT spaces are incredibly early, something Anima’s co-founders were quick to admit, but they think both spaces have matured enough that the gimmicks are out in the open.

“There’s a context shift that happens when you see AR as a vehicle to have a tactile relationship with something that you collected or that you see is a lifestyle accessory versus the common thing now where it’s a little bit more of an experiential gimmick,” co-founder Neil Voss tells TechCrunch.

The team has worked with a couple artists already as they’ve made early experiments in bringing digital art objects into AR  and they’re launching a marketplace late next month based on ConsenSys’s Palm platform where they hope to showcase more of their future partnerships.

 

More To Explore

Dish adds HBO Max and will now offer HBO and Cinemax

Photo Illustration by Igor Golovniov/SOPA Images/LightRocket via Getty Images

Following a prolonged standoff between Dish Network and AT&T over licensing terms to carry HBO channels, Dish has reached an agreement wit…

Ready to take the plunge into the online world?

drop us a line and keep in touch

× How can I help you?