InfoSum outs an identity linking tool that’s exciting marketing firms like Experian

InfoSum, a startup which takes a federated approach to third party data enrichment, has launched a new product (called InfoSum Bridge) that it says significantly expands the customer identity linking capabilities of its platform. “InfoSum Bridge incorporates multiple identity providers across every identity type — both online and offline, in any technical framework — including […]

With buyout, Cloudera hunts for relevance in a changing market

with buyout cloudera hunts for relevance in a changing market 6181

When Cloudera announced its sale to a pair of private equity firms yesterday for $5.3 billion, along with a couple of acquisitions of its own, the company detailed a new path that could help it drive back towards relevance in the big data market. When the company launched in 2008, Hadoop was in its early […]