Experts from Ford, Toyota and Hyundai outline why automakers are pouring money into robotics

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Automakers’ interest in robotics is not a new phenomenon, of course: Robots and automation have long played a role in manufacturing and are both clearly central to their push into AVs. But recently, many companies are going even deeper into the field, with plans to be involved in the wide spectrum of categories that robotics touch.

At TC Sessions: Mobility 2021, we spoke to a trio of experts at three major automakers. Max Bajracharya of Toyota Research Institute, Mario Santillo of Ford and Ernestine Fu of Hyundai Motor Group joined us to discuss their companies’ unique approaches to robotics.

Why are automakers so interested in robotics?

Let’s get the simple question out of the way first, shall we? Moving beyond existing investments in manufacturing and autonomous vehicles, why do so many carmakers seem so bullish about companies like Boston Dynamics and Agility Robotics?

Bajracharya: I think all automakers are recognizing that there won’t be the automotive business in the future as it is today. A lot of automakers, Toyota included, are looking for what’s next. Automakers are very well positioned to leverage what they already know about robotics and manufacturing to take on the robotics market. (Timestamp: 1:01)

The role of concept vehicles

Concept cars are nothing new in the industry, but even still, Hyundai’s recently announced Ultimate Mobility Vehicle (UMV) was pretty wild, with large, extending legs that help it walk off-road.

More To Explore

Tesla rewrote its own software to survive the chip shortage

Photo by Sean O’Kane / The Verge

Tesla is weathering the global chip shortage by rewriting its vehicle software to support alternative chips, CEO Elon Musk said during an earnings call Monday. The shortage has upended th…

Ready to take the plunge into the online world?

drop us a line and keep in touch

× How can I help you?