Facebook will start putting ads in Oculus Quest apps

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Advertisement within the Oculus Quest game Blaston.

Facebook will soon begin testing ads inside its Oculus Quest virtual reality system. In the coming weeks, ads will start appearing inside the Resolution Games title Blaston as well as two other unnamed apps. Facebook will later expand the system based on user feedback, saying it aims to create a “self-sustaining platform” for VR development.

Facebook introduced ads on the Oculus mobile app last month, and it’s used limited Oculus data to target Facebook advertising since 2019, but this is its first major foray into putting ads inside the Oculus VR platform itself. “Once we see how this test goes and incorporate feedback from developers and the community, we’ll provide more details on when ads may become more broadly available across the...

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