Instacart adds faster ‘Priority Delivery’ which is sure to cause headaches for delivery workers

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In the crowded food- and grocery-delivery space, Instacart is hoping that shaving off a few minutes makes all the difference. To that end, it’s creating a new “priority delivery” option that debuts today in select markets and promises to have orders fulfilled in “as fast as 30 minutes.”

While 45- and 60-minute deliveries are already available to many Instacart customers, “priority delivery” is, according to the company, debuting in more than 15 cities (though it only names six: Chicago, Los Angeles, Miami, San Diego, San Francisco, and Seattle). It’s intended use case is for quick errands, rather than the bulk, groceries-for-the-week function Instacart tends to thrive on. With that in mind, even in participating stores, the 30-minute...

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