Snapchat will let developers put their apps inside its TikTok copycat Spotlight

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Snapchat is making it easier for developers to use viral content to directly promote their apps. Today, it’s launching Creative Kit for Spotlight, which will allow app developers to give users the power to publish directly to Snapchat’s TikTok rival, Spotlight. At the same time, Snapchat users can browse content made on those apps and then easily navigate to download them.

It’s a win-win for both parties: Snapchat gains more content on its platform while developers are rewarded with additional downloads if an effect or tool they launch goes viral. Developers can also set up hashtag topics that’ll tag this content, so they can track how well it’s doing, and viewers can see everything made with that effect. Snap says it won’t take any sort...

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