French startup Sorare has announced that it has raised a significant funding round. SoftBank's Vision Fund 2 has led a $680 million Series B round, which values the company at $4.3 billion.
Sorare has built a fantasty football (soccer) platform based on NFTs, or non-fungible tokens. Each digital card is registered as a unique token on the Ethereum blockchain. Players can buy and sell cards from other players. Transactions are all recorded on the Ethereum blockchain.
What makes Sorare unique is that it has partnered with 180 football organizations, including some of the most famous clubs in Europe, such as Real Madrid, Liverpool and Juventus. It creates a barrier to entry for other companies in the space.
With today’s funding round, the company plans to expand to new sports, open an office in the U.S., hire more people and invest in marketing campaigns. You can expect more partnership announcements with professional sports organizations in the future.
In addition to SoftBank's Vision Fund team, Atomico, Bessemer Ventures, D1 Capital, Eurazeo, IVP and Liontree are also participating in the round. Some of the startup’s existing investors are also investing once again, such as Benchmark, Accel, Headline and various business angels.
Sorare generates revenue by issuing new cards on the platform. Players can then buy those new cards and add them to their collection. They can also manage a squad of players and earn points based on real-life performances.
Over time, the value of a card can go up or down. That’s why players often buy and sell cards from other players — there are even third-party websites that help you track auctions. $150 million worth of cards have been traded on the platform since January. Sorare doesn’t take a cut on player-to-player transactions right now.
While the volume of transaction is quite big, there is still a lot of potential for user growth. There are currently 600,000 registered users and 150,000 users who are buying a card or composing a team every month. Sales have grown by 51x between the second quarter of 2020 and the second quarter of 2021.
“We saw the immense potential that blockchain and NFTs brought to unlock a new way for football clubs, footballers, and their fans to experience a deeper connection with each other. We are thrilled by the success we have seen so far, but this is just the beginning. We believe this is a huge opportunity to create the next sports entertainment giant, bringing Sorare to more football fans and organisations, and to introduce the same proven model to other sports and sports fans worldwide,” Sorare co-founder and CEO Nicolas Julia said.
Sorare’s Series B is a huge funding round, especially for a French startup. Fantasy sports games are one of the best way to expose new people to the world of NFTs. That’s probably why NBA Top Shot is also incredibly popular for NBA fans.
And those platforms have become a great on-ramp to get started in cryptocurrencies. It’s going to be interesting to see whether it becomes more regulated in the future as more people start playing on Sorare.