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Photo illustration by Alex Castro, Amelia Holowaty Krales, Grayson Blackmon / The Verge

It was March 2020, and restaurants across the country were shutting down, setting up takeout windows, or doing whatever they could to absorb the shock of COVID. But it was Chuck E. Cheese, of all places, that had the foresight and steely clarity to see not just what the new era required, but what it permitted. With much of America suddenly interacting with restaurants through delivery apps, the food industry had been transformed into e-commerce, and the arcade better known for its ball pits than its food was free to invent a new identity: “Pasqually’s Pizza & Wings.”

Pasqually’s cover was blown a month later, when Kendall Neff of Philadelphia wrote on Reddit that the pizza she ordered from what she believed was a local mom and pop in...

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