Australia is a country of 25 million people, so relative to the world, we’re an incredibly small market. This limits business opportunities, so its common to look beyond our country to focus on other regions and often a global audience. Australian businesses have a long history of expanding beyond out island to become international success stories, with Atlassian, Canva and Afterpay providing a few great examples. Most businesses will dream of increasing profit margins with the products and services they offer, but often its thought of within the context of their existing markets and customer-base. With the increased prevalence of mobile phones and connectivity across the globe, potential buyers can come from any region, if you’re willing to do the […]
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