Three big questions about Facebook’s new VR ads

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Advertisement within the Oculus Quest game Blaston.

Yesterday, Facebook took a leap many people have been predicting for years: it started putting ads inside virtual reality. The company launched a limited test of advertisements inside three Oculus Quest apps, saying it would expand the system based on user feedback. The move is a turning point for Oculus, bringing one of Facebook’s most controversial features into a medium that inspires both idealism and alarm. And it raises three big questions about Facebook’s future and immersive computing.

The first question is how deeply Facebook will end up linking advertising with hardware sensor data. Even more than smartphones, Oculus Quest headsets are a gold mine of information about you. They capture precise head and hand motion, pictures of...

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